The WIC and Senior Farmers Market Nutrition Program (FMNP) season ends on October 31. This year, for the first time, WIC shoppers can continue shopping with a second benefit called WIC “Fruit & Vegetable Benefits” (also called “Cash Value Benefits”). This means WIC shoppers can still use their QR code and PIN to shop at your harvest, holiday, fall, winter, and year-round farmers markets.

If your Farmers Market is still open through the end of the year, please use the below materials:

  • A new Sign we made for authorized FMNP Growers to put in their booth after the FMNP season ends on October 31;
  • An overview of how WIC FMNP compares to WIC Fruit and Vegetable Benefits; and
  • A flyer for WIC shoppers to encourage them to keep shopping at farmers market this fall.

Overview of “WIC Fruit and Vegetable Benefits” for Farmers Markets and Growers

Flyer for WIC Participants about using Fruit and Vegetable Benefits at Farmers Markets this fall