The WIC and Senior Farmers Market Nutrition Program (FMNP) season ends on October 31. This year, for the first time, WIC shoppers can continue shopping with a second benefit called WIC “Fruit & Vegetable Benefits” (also called “Cash Value Benefits”). This means WIC shoppers can still use their QR code and PIN to shop at your harvest, holiday, fall, winter, and year-round farmers markets.
If your Farmers Market is still open through the end of the year, please use the below materials:
- A new Sign we made for authorized FMNP Growers to put in their booth after the FMNP season ends on October 31;
- An overview of how WIC FMNP compares to WIC Fruit and Vegetable Benefits; and
- A flyer for WIC shoppers to encourage them to keep shopping at farmers market this fall.
Overview of “WIC Fruit and Vegetable Benefits” for Farmers Markets and Growers
- In English: 2023 WIC “Fruit & Vegetable Benefits”
- In Spanish: 2023 “Beneficios WIC para Frutas y Verduras” translated by Katherine Flores
Flyer for WIC Participants about using Fruit and Vegetable Benefits at Farmers Markets this fall