Starting a farmers market is at least a five-way conversation between the host community who needs to support it with shoppers, sponsorships and volunteers/labor; vendors willing to sell there; an organization willing and able to puzzle all the pieces in place; the landlord of the site where it is to be held; the other farmers markets operating in the area; and ,of course, the vendors you hope to recruit.
Key questions:
- What other farmers markets are already operating in your area? What day of the week do they operate? What months are they open? Find a Market Here or pick up a “Washington State Farmers Market Directory” at your farmer market’s info booth.
- How can your markets work together? Is your proposed farmers market needed – by whom?
- Who are your potential shoppers? Where do they live? What do they buy? Do they cook from scratch and what do they need? When will they have time to come to your market? How will they get there (and get purchases home)?
- Who are your potential vendors? Do you have the right mix? Why will they come to your market?
- Where will the farmers market be located? Is the site publicly or privately owned? Will it be visible to shoppers? Will it have good loading access for vendors? What are the liabilities and risks? How much will it cost?
- Is there a dedicated group able to set up farmers market organization (and governance), plan during the off-season, help fundraise and volunteer during market day, manage staff, ensure vendors have a good experience, abide by industry standards, and promote market?
For general resources for starting a new farmers market, please review:
- WSFMA’s Washington State Farmers Market Management Toolkit
- Washington State Farmers Market Manual (Second Edition, 2012)
- WSDA’s “Green Book” aka the Handbook for Small and Direct Marketing Farms (Eighth Edition, 2019)
- UC Davis’ Farmers Market Manual
- An oldy but goody: Recipe for a Farmers Market
- A classic book: The New Farmers’ Market: Farm-Fresh Ideas for Producers, Managers & Communities by Vance Corum, Marcie Rosenweig and Eric Gibson (2015)
- The Farmers Market Coalition
Specific requirements vary by City and County:
- City of Seattle Farmers Markets and Temporary Permits
- Public Health – Seattle & King County Farmers Market plan guide and food service permit application
- Snohomish Health District Temporary Food Establishment permits for vendors
- Tacoma-Pierce County Health Department Farmers Markets application
- Clark County Public Health FAQs about Farmers Markets
- Kitsap County Public Health Temporary Food Vendors
Join the WSFMA!
The WSFMA welcomes new farmers markets to help everyone be successful and thrive. All farmers markets, partners and advocates can also join our general listserv by emailing info@wafarmersmarkets.org. Also join us for the annual “Boot Camp” for New Managers and flagship Farmers Market Conference.