The WIC and Senior Farmers Market Nutrition Program (FMNP) season is from June 1 to October 31. Starting in 2023, WIC shoppers can also use another benefit at farmers markets. It’s called the WIC “Fruit & Vegetable Benefits” (sometimes called “Cash Value Benefits”). This means all WIC shoppers can use their QR code and PIN to shop at farmers markets year-round, including at your harvest, holiday, fall, and winter markets.

New “WIC Fruit and Vegetable Benefits” Signs

Overview of “WIC Fruit and Vegetable Benefits” for Farmers Markets and Growers