We warmly welcome farmers market organizers, staff, volunteers, board members, vendors, community partners from every corner of the Pacific Northwest and beyond. Our virtual conference provides the timely trainings, connections, and inspiration you need to launch your 2022 farmers market season!
February 23 to 25 🍎 WSFMA Farmers Market Conference
We’re building off of last year’s successes to bring you an even better virtual conference in 2022. We all wish we could be together in person, but are prioritizing everyone’s health and safety while eagerly looking forward to a time without new surges and variants.
The Conference program will run from 9:00 am to 1:30 pm (PST) each day. Click here for a Conference Overview.
Keynotes
Workshops
18 workshops provide timely and targeted training for farmers markets at every stage of development. We’ll learn together to overcome challenges, track important trends, dig into diversity, evolve our growing food access programs, as well as drilling down on best practices for market management, building personal and market resilience, and more.
🍎 New this year we have a workshop track for new, seasoned, and returning Farm Vendors (and their employees) on Friday, Feb. 25. Special registration available for any farm vendor interested in a one-day rate.
Click here for Full Conference Agenda by Day
Building Your Shopper Base | What’s Trending for 2022 | Farmers Markets for All: Building Food Access | Infrastructure that Works for Farmers Markets | Vendor Success = Market Success |
---|---|---|---|---|
Farmers Market Branding and Merchandising | No Going Back: Brave New World of Farmers Markets | Modernizing Food Access: Accessibility and E-Benefits | Building Your Best Board Ever | Farmers Markets 101: Crash Course for new and returning vendors |
Telling Your Story through Newsletters | Farmers Markets Leading Environmental Awareness and Change | Farmers Market Tours for SNAP Shoppers | Successful Sponsorships | Hiring for Farmers Market Success |
Building a Marketing Campaign from Planning to Results | Lightning Rounds: Relevant Updates from Farmers Market Partners | Promoting Your Food Access Programs | Tapping “Washington Gives” to Raise Individual Gifts Simply and Easily | Collecting and Deploying Farmers Market Data |
Networking & Community Connections
We’ll maximize the Whova’s Community Center so you can easily connect with other attendees, exhibitors, and special guests. New this year are “Roundtables“ on Wed, Feb 23 to bring together up to eight people around any topic of your choice.
Farm-Vendor Day on Feb 25
If you’re new to farmers markets, interested in zooming out to understand the bigger picture, or curious about what it takes to sell at farmers markets, we’ve designed a day just for you. Friday, Feb 25 is our “Farm-Vendor Day.” It starts with a Director Sandison, offers “Farmers Markets 101” and “Hiring for Farmers Market Success” workshops, followed by inspiration from Audra Mulkern and the Female farmer Project. More information and flyer here.
Registration
Special COVID-19 rates are back in 2022.
$ 150.00* for Full Conference
$ 100.00* for Full Conference for WSFMA member farmers markets
$ 35.00 for Farm-Vendor Day on Friday, Feb 25
Notes:
* Get your Full Conference tickets before Valentine’s Day for best value. Prices increase $25.00 on Feb 15.
* Ticket prices do not include the processing fees that Whova charges.
+ Workshop recordings will be available to conference attendees for 6 months on the Whova platform.
Get Ready to Whova!
For the second year, we’ll host our conference using Whova’s virtual conference platform. While we are being safe, let’s make the most of connecting with the same great timely and targeted workshops, speakers, and creative ways of connecting!
Exhibitors & Sponsors Supporting Farmers Markets
Using the Whova’s networking and community tools, our virtual conference experience provides an exceptional opportunity to highlight your business or organization. Sponsorship reflects your commitment to the future of farmers markets and will showcase the value of your programs, products or services. A variety of sponsorship opportunities are available so you may choose your level of support. Please click here for information on the WSFMA’s 2022 Exhibitor-Sponsor Opportunities.
🍎 Looking for the WSFMA “Boot Camp” for New (and Returning) Market Managers & Board Members?
The Farmers Market Boot Camp will be Thursday Feb. 3, 10 and 17. It is designed for new managers and board members or anyone who would simply would like a refresher. Please click here for information about our virtual 2022 “Boot Camp.” Registration is separate.