Regional Leads Program
Building on the success of the Food Access Regional Leads model, the WSFMA Regional Leads program recently expanded to include market operations and marketing support for farmers markets across the state. The expanded program goal is to build local capacity at farmers markets around food access programs, marketing, and general market operations. Program objectives include:
- Improve outreach and marketing of farmers market programs with an emphasis on food access programs.
- Increase market leadership expertise in farmers market operations.
- Increase sales by Washington farmers at farmers markets.
- Increase the number of farmers markets accepting food assistance benefits (SNAP, FMNP, and SNAP Incentives AKA “Fresh Bucks”) and increase benefit use at farmers markets.
- Increase understanding among partners and communities of local farmers markets, types of food available, and how to use food assistance benefits at farmers markets.
Each region has a Regional Lead as a point person. The Regional Lead is an important resource for market organizations, coordinates region-wide efforts such as marketing and training, and builds relationships between farmers markets and community agencies that support federal food assistance benefits recipients.
Contact WSFMA Regional Leads Program Manager Kate Delavan or your local Regional Lead to learn more.
2018 Regional Leads
Click on each marker to see information about participating markets including if they accept SNAP EBT and the WIC & Senior Farmers Market Nutrition Program vouchers or if they offer an EBT incentive program (AKA “Fresh Bucks”).